People who are successful in their professional activity achieve LIFE WELL BEING only when they actively engage their energy into initiating or GETTING INVOLVED into various social projects which generate well being and wisdom for wider society. This is part of human nature. Business owners rather not just “give” money, but share knowledge, generate ideas and summon together to solve specific social challenges, “walking the talk” and creating space for the youth activity. It is crucial today to actually start working TOGETHER to create culture based on consciousness and deepest human values. We are approaching the RENAISSANCE of XXI CENTURY.