Our Philosophy

NEW MEANINGS: from consuming culture to pure culture


This long period of materialism and consumerism totally reversed the real purposes of LIFE PHENOMENA. During the period of technological development and stimulation of consumption, we lost our HUMANENESS – the human aspect is missing in most sectors of our lives. Human being is no longer a subject but an object, i.e. human being once was an independent conscious master, now he is turned into an automatically manageable thing. We live in a world turned UPSIDE DOWN. The technological development is moving faster than our ability to adapt our modes of thinking. The basic need of today’s business is to become CREATIVE and able to integrate pragmatism, wisdom and aesthetics. We are facing a new ÉPOQUE OF WISDOM.